Since founding Athito, James has managed a wide range of projects for many of Europe’s leading retailers, with a primary focus on operational excellence in an omni-channel world.

He has worked in the retail sector for many years from the shop floor to the boardroom and loves the cut, thrust and pace of such a dynamic industry.

When not in retail mode (which is not very often) James is a bit of an action man who loves his Skiing, Scuba Diving, Cycling (yes – Lycra), tending his lawn and many household pets (for the kids obviously).