Simon heads up Athito’s Store Division where he focuses his and the team’s efforts on improving the front of house customer experience.

A passionate retailer, Simon has incredible strength in depth having worked with the likes of Fortnum & Mason, Marks & Spencer, Reiss, Habitat and Heals.

Whilst adept on the shop floor or in the Boardroom, Simon takes time out as a very keen sports fan (especially Rugby) and ferrying his kids around sports grounds and movie sets.