To develop a product information strategy and define and build processes, workflows and systems to achieve a more detailed and commercial level of channel agnostic information right first time.
The Project
The Benefits
- Significantly increased accuracy to web and print channels
- Removed a large number of unnecessary process steps and checking points, improving speed to market
- Instilled trust in quality and consistency of data – ensuring one version of the truth
- Developed a Product Information team, became experts in their respective product categories
- Introduced Continuous Improvement on product Information so that team members improved the manner in which product was offered and communicated to the customer
- Reduced headcount and redeployed team members to newly defined structure and roles