To create a customer focused and integrated baby proposition for Asda’s Digital channels achieving sales growth and increasing market share in the UK.
The Project
The Benefits
- Completed a comprehensive market review and benchmarking exercise and evaluated the competitive set to inform product strategy including recommendation of new opportunities
- Reviewed the Asda customer journey for all baby purchases and benchmarked against competitors to highlight gaps and opportunities
- Completed a detailed range analysis by product type, brand and price to inform future range direction
- Delivered a high level product and promotional strategy and detailed range plan as a result of the review
- Established a clear direction to achieve increased online sales and market share
Stage 1
Stage 2