To review the photographic content strategy and propose a clear direction to support online sales growth sales and contribution targets.
The Project
The Benefits
- A compelling understanding as to how various customer types drive sales within and across channels
- A clear positioning as to how the Bonmarché brand sits in the context of the market and direct competitors and what the content gap is
- A detailed photographic content strategy and a road map to delivering it based on customer type and return on investment at product category level
- Detailed illustrative costings and sales uplift modeling
- Style guides for online photography at product category level
- Internal and external resource requirements to deliver the strategy
- Photography trials based on recommendations delivered a 20% sales uplift and increased conversion rates