To develop the proposition and business case to launch Debenhams.ru on behalf of the franchise partner in the Russian market. The development of the complementary online channel is intended to support the small store network and offer a wider reach across Russia.
The Project
The Benefits
- Provided market, customer and direct competitor insight to inform the overall proposition – range, price, service
- Established the operational requirements and identified the supply base required to support the online channel
- Specified overall system and platform requirements in association with the wider business and Debenhams UK, including recommending appropriate providers
- Devised a detailed online marketing strategy and investment to deliver sales targets, generate brand awareness and acquire customers
- Developed detailed implementation plans with timeline and cost estimates
- Delivered top line 5 year sales plan with indicative contribution view based on KPI targets
- Managed multiple stakeholders in the project on behalf of the franchise partner