To provide ongoing support to Wacoal Eveden for the Leia London lingerie brand in Israel.
Focusing on defining and implementing a sales and profit growth strategy, improving the day to day operational approach to the business.
The Project
The Benefits
- Defined and implemented a new retail strategy aligned to the market requirements, competitive set and also to complement the Wacoal Eveden business model
- Provided ongoing support to the programme of change, including managing the restructure of the team
- Established a pricing strategy and range to realign the brand image and delivered a 6% improvement in total margin
- Developed and implemented tools to manage retail operations including new stock control processes to improve stock holding efficiency
- Created a seasonal marketing calendar to drive sales plans, continuing to provide ongoing support to deliver sales and profit targets
- Developed partnerships with department store groups and shopping centres to support the sales growth targets